.Manly Bands is a direct-to-consumer vendor of men's bands. The business introduced in 2016 after John Ruggiero, the founder along with his spouse Michelle, could not discover a suitable wedding band.This is Ruggiero's 2nd look on the podcast. In April 2021, our experts went over the business's starting, unique ring components, and a lot more. Ever since, Manly Bands has actually obtained its manufacturer. The production of rings coming from, say, Port Daniel's bourbon barrels or Fender guitar cords develops powerful video, mentions Ruggiero, ideal for storytelling on social networks and also elsewhere.The whole audio of our discussion is inserted below. The records is modified for span and also clarity.Eric Bandholz: Provide our company a run-through of what you carry out.John Ruggiero: My wife, Michelle, and I started an internet ring company knowned as Manly Bands in 2016 to deal with a concern of wedding event bands for guys. Our team were actually just gotten married to. I possess sizable hands as well as could not locate a band that I ased if that was actually not overpriced. My options were actually ordering coming from a brochure or possessing one thing custom-built.I wound up buying coming from an internet site. The band got there in a level mailer, without any box or even customer service. It was a horrendous knowledge by today's ecommerce specifications.Our experts received wed, transferred to Fla, and needed a task. Our company told ourselves, "Our team are actually both business people. Why don't we make our own service?" Our team covered the forms of issues our company will seen as well as how to fix them. My band knowledge showed up, as well as our team decided to make an effort to handle it for other people.Our goal when our experts started was to pay lease. Our team presumed creating a married couple many thousand dollars a month from this would be actually superb. We considered it a way of life service, certainly not high-growth. It was only Michelle and me in our garage making rings as well as delivering all of them out to customers. We had actually appealed one thing. Our information sounded with leads.Michelle as well as I make an outstanding staff. I create concepts, and also she's the implementer. A great deal of our success mosts likely to her innovative thoughts. She names the bands and builds personalities. She links the bands to consumers. Explaining a ring exclusively as "eight-millimeter black" didn't suffice.Our company made bands from special components, such as Port Daniel's barrels or unique metals. Business removed. Ever since, our company have actually grown drastically. We currently have over 55 individuals in the Manly Bands loved ones. About half of those are ring craftsmans that do work in our lately gotten manufacturing outlet in Utah.Bandholz: When performed you acquire a supplier?Ruggiero: Regarding a year and a half ago. Our team had actually been their consumer for a long times, so we knew all of them properly. The majority of their company was retail, which failed to passion us-- going to mom-and-pop jewelry experts. They kept their wholesale clients as well as brand. We acquired a few of their assets and also delivered over workers.Inducing a manufacturing group has actually been just one of the best factors our team have actually done. It is actually been actually unbelievable to go out there and see all of them create rings out of Fender guitar strands or even metal coming from an M1 Abrams storage tank.Bandholz: How performs in-house manufacturing effect advertising?Ruggiero: It's been actually large. Taking a video camera to the opposite side of the workplace as well as shooting the group utilizing lathes to reduce the metal rods or bourbon gun barrels right into bands makes for amazing video. We possess our video camera workers out there continuously. Our team use that footage on our social networking sites and also in our advertisements and email lists. Our team attempt to promote that since the majority of providers in the males's ring room do not create. They go down ship or order from overseas and then transport it out. But our company desire it to last a life-time and also be actually something individuals may take pleasure in.Our company've possessed a great deal of results with our military heritage compilation, where our team resource unique army products. Our experts have the M1 Garand rifle inventory, the timber part, coming from War of the nations I. Enjoying our group placed that in the lathe and cut a piece out for a ring is exciting.Our marketing for those bands refer to the background, the soldiers, where the weapon was actually used, and factors like that. My other half and also I researched filmmaking in university. Our experts utilize our capabilities to enlighten and also tell a story. As an example, I just recently acquired an e-mail coming from a customer that discussed that his grandfather utilized to steer M1 containers. The client blessed among those rings to his grandpa, and also they possessed rather a psychological exchange. It's nice to assist customers get in touch with their past times as well as generate something significant.Bandholz: Where can people buy a band from you?Ruggiero: ManlyBands.com. Our company have photos on Instagram, also. I perform Twitter as well as LinkedIn.